Sonia is the epitome of style. Red fit shirt, hair styled just right. And a smile that can sell anything. Her story is a fight to constantly learn, to push into new markets, and to always keep growing.
In 1972, a friend of Sonia's gave this budding seamstress a gift of 50 yards of fabric. With this generous gift, Sonia launched a small sewing business, continually selling what she made and buying a bit more each time. By 1998, she owned 8 sewing machines and had paid for her three sons to attend university.
She continues to take business classes, sewing classes, and is learning how to use the internet. Sonia's looking to expand her market for the clothes she makes, but needs a loan to get some flyers, web advertising, and additional materials. The last loan she received was from Procredit and while she borrowed 6,000 Cordoba, she had to repay 15,000 Cordoba after 10 months. This is the microfinance industry here.
Sonia's brilliant smile can sell her all the clothes she wants, but until capital is much more affordable, things aren't going to change.
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