Firsthand Experience: Business Consulting, Embassy Visit and Nica Hope
by Bridget Wilson (MBA '12)
Today we conducted two business visits, a trip to the U.S. Embassy in Nicaragua, and a tour of Nica Hope – an organization that hosts after school learning activities for underprivileged children in Managua.
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| Samples of Cereales Dona Zeneyda products |
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| Workers prepare the cereal for packaging |
The first business was Cereales Dona Zeneyda where the owner, Iveth Cerda, makes a breakfast drink powder, similar to a protein or meal shake, in the back of her house and sells her product to various stores in and around Managua.
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| Iveth Cerda shows the smaller package to the group. |
Iveth’s business has been growing and she has been looking at creating different size packages to break into a smaller, convenience store, market of daily drinkers looking for single servings. Our group discussed some ways to reach this market and will work on developing a plan that also helps Iveth develop a distribution strategy and more precise costing for the smaller product.
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| Seamstress works on a custom uniform |
Over the past year Sofia has changed locations and also the name of her business. One of the on-site recommendations we were able to provide today was to create a letter to her customers stating her new location and name in order to ensure she does not lose business from this move.
Our group is also going to work on deliverables aimed towards helping Sofia attain other uniform contracts and network with other businesses and contacts to grow her customer base.
Following our two business visits we spent an hour at the U.S. Embassy getting a big picture understanding of the issues Nicarauga is facing as well as a better understanding of how the country operates.
Our day ended at Nica Hope where we had the opportunity to tour the facilities used by children in the local community to study for school and raise money through jewelry and craft sales. The children at Nica Hope design, create, and sell jewelry across Managua and overseas. The money made by the children supplements their learning materials and facilities upgrade while also allowing the children to make a small stipend.
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